Still the same arena, but now also a symbol for young people´s mental health
This is Avicii Arena
A name change like no else
Together with the Tim Bergling Foundation, Bauhaus and Trygg-Hansa, we now present Avicii Arena, the new name of one of Sweden's most famous landmarks and visited arenas. The new name is not only a tribute to one of the greatest Swedish artists of our time, but the iconic building is now also a symbol and hub for initiatives focused on young people's mental health.
Legacy
A place that brings us together
On February 19, 1989, Prince Bertil cut the ribbon and the world's largest spherical building was inaugurated, then named Stockholm Globe Arena. Today, it is one of Sweden's most beloved arenas and an iconic part of the capital's skyline. The arena has hosted more than 3,300 events and united over 25 million visitors. Here, Sweden has won the World Cup in ice hockey, Nelson Mandela has spoken, legends like Beyoncé and David Bowie have been on stage. And now, to add to this successful event history, a new chapter with a new name; Avicii Arena.
Read more about the arenaA symbol for
mental health
among young people
Stronger together
In connection with the launch of Avicii Arena - Stockholm Live, Tim Bergling Foundation, Trygg-Hansa and Bauhaus starts a joint initiative that works to prevent mental illness among young people throughout the country. The collaboration will provide young people with tools and knowledge to feel better, whilst adults will become more aware of the widespread problems with mental illness in the young people. Avicii Arena will be the beacon of hope and meeting place for the initiative
“Trygg-Hansa sees mental illness among young people as one of our biggest societal challenges. We face the effects of mental illness in customer meetings every day and in addition to being there when something happens, we want to contribute to preventative measures. For us, it is about increasing knowledge and understanding of young people’s mental health, and we also want to contribute with coping mechanism that can help young people feel better.”
Communication and Marketing manager
Trygg-Hansa
“BAUHAUS has an important role in the work against mental illness, both as a workplace with many young people as well as a great commitment within the sports movement. Bauhaus wants to influence, inspire and put pressure on the sports clubs to make young people´s mental health a priority. Associations and leaders should give young athletes the right conditions to feel good with a focus on reduced pressure and more joy through sports.”
Marketing director
BAUHAUS – Sweden and Norway
The Tim Bergling
Foundation
For a good tomorrow
Klas Bergling and Anki Lidén started the Tim Bergling Foundation in memory of their son Tim "Avicii" Bergling after his death on April 20, 2018. The Tim Bergling Foundation are working to prevent mental illness and suicide among children, young people and young adults. The foundation supports organizations, initiatives and projects engaged in research and preventative actions against mental illness and suicide.
Read more about Tim Bergling Foundation